With the fashion week roll about to begin, fashion professionals the world around best start sprucing up on their fashion intelligence for the next few weeks will be one long test. Picture the following. You’re standing at the bar at the after-paerty, waiting to be served. Someone starts small-talking you, asking you how you found the collection. Next thing you know, you’re being quizzed on everything from the credit ratings of certain luxury powerhouses and the latest rumours surrounding the appointment of Dior Homme’s menswear designer to who the new face of Balenciaga might be. And, unless your blog reader’s full of the industry’s main chit-chat platforms (Bryan Boy, Tavi and the likes), Women’s Wear Daily‘s really your only ‘get out of jail for free’ card. The weekly bible of the fashion world, the newspaper, who has just celebrated its 100th anniversary, is the mother-of-all authorities on everything that is remotely linked to fashion. Truth is, whether you need to know what’s trending on the catwalks this season, who the new creative director of your favourite fashion imprint is or which upstart just got awarded the Mango Fashion Award? Getting a yearly subscription to WWD’s your only safe bet.

Women’s Wear Daily
Yearly print and online subscription $169.00
www.wwd.com