We rediscovered 10 years of old Showstudio projects at the opening party of the exhibition at Somerset House on Monday; there were plenty of highpoints, including Alexander McQueen turning a bridegroom into a bride for Transformer and Julie Verhoven’s erotic interactive wallpaper, and we loved the way they managed to keep the audience-participation tone of the website. But the film that held us rooted to the spot was Gareth Pugh’s extraordinary, almost masochistic make-up fest. The quality’s not great and you’d do better playing your own music in the background, but check it out – birthdays will never be the same again:

A selection of Showstudio’s groundbreaking and genre-defining photography and art direction over the years:

Banquet © Nick Knight, 2004

Banquet © Nick Knight, 2004

Design_Download: John Galliano © Craig McDean, 2003

Design_Download: John Galliano © Craig McDean, 2003

Erin O'Connor, Transformer © Nick Knight, 2002

Erin O'Connor, Transformer © Nick Knight, 2002

Gareth Pugh, Dazed & Confused, October 2008, © Nick Knight, 2008

Gareth Pugh, Dazed & Confused, October 2008, © Nick Knight, 2008

Naomi Campbell, 3D scan, © Nick Knight, 2007

Naomi Campbell, 3D scan, © Nick Knight, 2007

Sweet © Nick Knight, 2000

Sweet © Nick Knight, 2000

Christian Dior, Couture Fall/Winter 2001-02 © Nick Knight 2001

Christian Dior, Couture Fall/Winter 2001-02 © Nick Knight 2001

Still from 'Untitled', Political Fashion © Nick Knight 2008

Still from 'Untitled', Political Fashion © Nick Knight 2008