Cooking and graphic design? This rather unlikely melange is being dished up at Pimpinelle as it hosts its first ever Design September art exhibition. We’ve managed to nail a behind the scenes look and at the installation of this unique foody expo.
Pimpinelle is a one-of-a-kind kitchen concept store, a Rue de Flandre hotspot that sells such unlikely kitchen utensils as vintage mayonnaise makers and beautiful modern versions of old-school enamel pots. They also host cooking and photography classes and offer food in a backroom café. Owner Aline de Gottal has decided that this weekend Pimpinelle will play host to its very first art exhibition. On show is a complex, multi-layered installation by Belgian graphic design collective Harry + LVH, made up of Ronan Deriez, Pierre-Philippe Duchâtelet, Eve Giordani and Lionel Maes. Based on the recipe of Beef Bourguignon, the four-piece have developed, through a rather complicated method, a way to present the cooking instructions and cooking process not only graphically but also via sound. “We analysed the recipe, then formalised it and as a next step translated it into visual elements and sound”, they explain, adding: “For example, each ingredient is represented by a different frequency.” A fresh, original and highly intellectual approach to cooking that we highly recommend.