To most, Rue Blanche is known as a purveyor of softness for everyday women – not too loud, but not too quiet either. To fashion insiders though, the Brussels-based brand is better known for its twice-yearly catalogue. We zoom in on the 25-year-old look book, digging deep into its archive to discover that pretty much the entire cream of the crop of Belgian fashion and graphic design has, at some point or the other, had a hand in its making.

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