With World Cup craze conquering the globe since last Friday, Nike figured the time was right to launch a new collection of NSW (Nike Sportswear), celebrating this noble sport and the team pride of six of the participating countries. For each country, an artist was selected to design a kit of footwear, coordinated with matching apparel. The six selected artists for these collaborations with a “State of the Art” Twist are James Jarvis for England, Nunca for Brazil, So Me for France, Mister Cartoon for the USA, Delta for The Netherlands and Kronk for South Africa. We travelled to Amsterdam, where we were given exclusive access to the collection. This was all done in the brand new Precinct 5 store, where we also caught up with co-founder Mr.Wix and graf legend Delta.
“Precinct 5 is a logical next step after years of running sneaker store Patta together with Edson”, says Mr. Wix. “The shop is located in a former precinct, police station number 5. The beautiful thing about the P5 store is the modular system we’ve gotten designed for the location. Since the opening we’ve changed the set-up already three times. We’ve recently started with Nike Stadiums as well, so from now on we’ll be developing projects together with Nike.”
Here’s what Delta had to say about repping his country the World Cup way: “It’s fun to work within the constraints given by this type of work, as opposed to what I do in my personal work. This is of course in my style, but let’s say that this was made with my designer cap on, while the rest is with my artist cap on. I’ll always experiment, but with this World Cup concept for instance, I had to experiment within the limits of four colours: black, white, orange and blue. The best thing was the tight deadline. For some reason that calms me down, whereas with exhibits, I’m stressing out like crazy. For this one, I had my work done on time, amazingly.” Delta, aka Boris Tellegen, has created a geometric world with his art that is a colourful reflection of the constructivist movement that brings to mind both block-like cities as well as pixelized digital environments. His artwork for the assortment is an extension of his blocky visual language: the boxy mascot is a simple-yet-dynamic running man, the crest is a cubic puzzle of numbers, and the font is heavy as concrete.
Each collaboration includes classic staples of the brand like the N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; a tee for men and tank for women. Each kit includes a selection of Nike Sportswear footwear coordinated with the apparel. The Football Six collection can be found in selected shops throughout the world such as Precinct 5 in Amsterdam or Colette in Paris. Some items from the collection can be bought online in the Nike store.