An interview with the founders of Ghent-based design imprint Studio Woot Woot

Design September‘s is in full swing and we’ll be profiling a number of outstanding Belgian designers over the next few weeks. We kick off the series with Ghent-based Studio Woot Woot founded by Karen Soors and her husband, a duo known for their playful and colourful creations. They started with a Ghent coffee house and designed their way up, and are currently bringing fun to Brussels with the “Colour” expo at La Fabrika.

How would you describe your work?

We mostly do interior and furniture, but also concepts for anything that needs a creative element, as the styling for a photo shoot. We also organise exhibitions, as right now ‘Colour’ at La Fabrika.

What defines your approach more than anything?

We have an allround approach, a holistic view. We started out with opening up a coffee bar in Ghent and designed everything from the website to the tables ourselves. And our approach is a very personal one. We want to know how our clients live, what they do, what they really want. And we are all about fun and colour. Clean an minimalistic designs are not so much our thing.

What are you working on at the moment? 

Next month we participate in the FabLab workshop in Kortrijk, then we go to a design fair in Amsterdam with our collection of children’s tables. We’ll also be at the Interieur fair in Kortrijk together with De Invasie. Besides that we are working on new magazine racks and a wardrobe, for example.

Can you talk to us about the idea of working as a collective?

Well, it’s just me and my husband. It all started when we sold our bar and people asked for the tables we had put there. I do the designs, the drawings, and my husband builds everything. I studied interior design and he is completely self-taught, he actually used to be a car mechanic.

What would your ideal commission be?

We’d love to do a hotel, where we’d design everything. That’s something you could put a lot of feeling into.

Who’s work are you quite big on at the moment?

We really like Ontwerpduo, Studio Simple, Torafu architechts, Scholten & Baijings and everything that you can find on our blog