Our first lighthearted venture into the record industry (circa 2014) was releasing the first EP of Liège based post-rock band It It Anita. That said, our love for the band has only grown on par with the fame they’ve gained touring to promote the release of their first album back in 2015. Fast forward to 2016  and off they were to New York City to record their next album with legendary producer John Angelo (Sonic Youth, Dinosaur Jr., Patty Smith, etc.). We gave them a throw away camera to evince their NYC wanderings – watch them glare into Time Square billboards, loose it in a classic rock & roll bar, and send a f*** you salute to Trump.

Make sure to catch It It Anita at the Ancienne Belgique the 15th of March, with Guru Guru and Hypochristmutreefuzz.

 
It It Anita

NL before NY. We played at Eurosonic (Groningen, NL) before taking off to America. We had our luggage and bags in the van and a driver took us from Groningen to Brussels Airport in the middle the night.

It It Anita

Lovely sheets at Water Music Studio. Flowers need water you know.

It It Anita

Small streets. Big Truck. Enjoy™

It It Anita

Welcome to America!

It It Anita

This is probably the best part of our trip: M&M’S World®

It It Anita

Just in front of the Trump Tower. No comment.

It It Anita

We found the Café BXL near Times Square. Even if the place is run by french people, we felt like home.

It It Anita

I’m a cop killer, better you than me. / Cop killer, fuck police brutality! / Cop killer, I know your family’s grieving, (fuck ’em!) / Cop killer, but tonight we get even, ha ha. —> 10000$

It It Anita

At DC’s, the pool championship is very important, you know… Check team names, good shit.

It It Anita

The DC’s even got the word « PUNK ROCK » engraved on its pavement you know…

It It Anita

That’s what DC’s is: People from the neighborhood, drinking beer in cans at the bar, playing pool, listening to rock music. Probably the best rock’n roll bar in the world.

It It Anita

Trophees, pool championship at DC’s.

It It Anita

Trophees, pool championship at DC’s, again.

It It Anita

Balls, pool championship at DC’s.

It It Anita

Trophies, pool championship at DC’s, again, we were so drunk.

It It Anita

Hangover after the pool championship, coffee, Lisa’s Deli. Best Italian deli.

It It Anita

Classic shit, NY trains.

It It Anita

If we open another label beside Luik Records, that’s the name we’ll pick. YEAH SHANGHAI DELUXE INC. Don’t you dare steal this from us.

It It Anita

First snow flakes before Snowzilla. Yes, we’ve been through that historical storm.

It It Anita

Walking through the Brooklyn bridge before the storm.

It It Anita

SYNTHETIC MARIJUANA CAN KILL!

It It Anita

Wakin’ and rehearsin’

It It Anita

SA<3E (« Save The Love » is the idea, I guess)

It It Anita

Rough Trade NYC. Mandatory.

It It Anita

We didn’t know exactly how to pay for these donuts so we tried that way. It worked.

It It Anita

Toy reunion in Williamsburg.