What’s in a name?: Speaking in tongues with PRR! PRR!

With one of the most unpronounceable names in the history of record labels, PRR! PRR! has had tongues-twisting over their appellation ever since the Brussels-based imprint released its first EP back in 2015. Having since developed a reputation for idiosyncratic, witty and hard-nosed club releases, we sat down with the labels’ founders to ponder what, really, is in a name.

How do you pronounce PRR! PRR!

Coquelin: Woof woof?

Cloarec: I’ve heard people pronounce it in a lot of different ways. It depends.

How did you come up with the labels’ name?

Cloarec: PRR! PRR! are two explosions, basically.

Coquelin: Our friends Phil and Jérémie from the Gravats label used to write prrrrrrrrrrrr whenever they liked a track. Like a nuclear bomb going off.

What came first, the label or the name?

Coquelin: Actually it started back in 2015 when Florent (Maoupa Mazzocchetti) sent us an enormous selection of tracks. And we really wanted to release some of them.

Cloarec: It felt like Christmas.

Coquelin: Making a selection was quite challenging, though. We didn’t have that much money so we turned the release into a 7” with four tracks.

Cloarec: But, to answer your question, I think the label’s name came before its first release.

What’s the funniest way someone has already pronounced PRR! PRR!

Coquelin: I think a guy once said “prt prt,” like a double fart.

Cloarec: My boss, who’s Spanish, makes the sound of a cooing pigeon when he tries to pronounce it.

When is a track PRR! PRR!

Coquelin: I do know that our friends like saying “prr prr” when a track is a bit moronic. We like tracks that are a bit malin, as we say in French. Club tracks, collages, mixes… It can be anything, no genders in particular, and usually with a touch of humour. Our latest release, the Battle Break compilation, is a very good example. In my opinion, sometimes all that’s necessary to turn a track from good to genius might be a tiny ingenious break, for example.

Is this reflected in the visual side of the label as well?

Cloarec: We don’t have a graphic charter. Maybe it’s because we’re graphic designers by training that it’s simply so much fun for us to create a new style and a new visual identity for every record.

Coquelin: It’s mostly just amusing, you know. When we think about the visual aspects of the label, we just try to have fun with it.

Cloarec: Every release is different, and for us it’s a way to liberate ourselves graphically.

What’s next for PRR! PRR!

Coquelin: There’s Blue Boy Joints, a B-Ball Joints release which just came out before the start of the summer. 12 gems on a 12”. It’s the first LP on the label.

Cloarec: Design courtesy of Canada Poppers…

Coquelin: Also, as a producer, I am about to finish Ork Music (not the Tolkien’s orks, more like the Warhammer ones).