In a new collaborative series with discerning cognac maker Remy Martin, whose latest campaign abides by the “One Life/Live Them” ethos, we look into the balancing act played by some of the country’s relentless multi-taskers, getting to the bottom what it is they do and how, realistically, they manage it all.
I came to Brussels to study photography and dropped out of school after three years as it became apparent that I didn’t fit the model of education they were offering. Since then, I’ve developed a range of different activities, some professional, some personal. I’m a freelance photographer, signed to a brand new agency with offices both in Paris and Brussels called New Comers. I’m also a digital assistant in advertising photography and direct videos for various different agencies and brands. Alongside that, I’m a cross-disciplinary artist, working in various fields such as photography, video art, sound installation and tattoo. I also spearheaded a project called Foreseen, which curates young artists and offers residencies as well as group shows, and for which I am now looking for a permanent space. And, finally, I’m also a cook specialized in American brunch! Breathing is the first bit of advice I’d offer any multi-tasker. If you can’t breathe anymore, you’ve taken on too much.
I’m currently setting the ground work for a consulting, production and conception agency for the food industry with the aim of bringing structure to a string of food related projects I’ve set up over the years such as Les Cheese&Wine Sauvages or other events I do with Café Numérique. I also work as a food stylist for supermarkets, brands and magazines and, besides that, recently launched Wiffee, a tool for digital nomads and freelancers. It’s an online map that highlights places offering a stable WiFi connexion and good coffee, in Brussels and elsewhere. I also started The Badass Women Club around August 2015 which is a private group by and for bold women. We use it to share inspiration and thoughts as well as discuss the multiples ways of being a woman in our current society. I also try to blog every now and then on various subjects. And, as I spend a lot of time sharing links, articles and visual inspirations on social media, I recently started a monthly newsletter called Stimulus which brings together a selection of links that catch my attention, sending them to subscribers with the hope of inspiring them. Now, I’ve learned how to balance a mix that is less stressful for me and I guess I also learned how to choose projects that fit my personal values and goals.
In 2003, I co-founded a graphic design studio together with Pierre Smeets called PLMD (pleaseletmedesign) and we also started our first publishing platform, L’Amicale Books. Between 2010 and 2016, I was a graphic design teacher at ERG in Brussels and, at the same time, I started a new band called It It Anita. It became pretty serious so we decided to start our own label, Luik Records, which produces and promotes a lot of other groups in a variety of different styles, for which I’m also the booking agent or manager. Then, two years ago I started a new platform called Ding Dong Paper that publishes numbered, signed and limited editions prints. Oh and I also host a monthly, French-speaking podcast on Radio Rectangle where I talk for an hour with artists in the music and design fields. Finally, a few months ago, I started a new graphic design festival in Liège with Pierre and two other friends. In my head it looks likes a mess but things end up fitting together pretty well. I guess you could say the universe prioritises things for me.