In part two of our investigative series into the art of multi-tasking with discerning cognac maker Remy Martin, we speak with three all-in-ones about the balancing acts that are their daily lives.
All photography by Thomas Ost (c).
Philippe Coicou (DJ Kwak)
I’m a DJ, party promoter, journalist and columnist, radio host and records seller. I’d say that my father’s death in 1996 was definitely my catalyst to independence. I had to travel back and forth to Haïti for a few years, removing myself from the job market. At the same time, I was “singing” in a punk-rock band and had started to deejay for friends at house parties. And, since there was a little money to be made, I took advantage of it to set up a recording studio. I started working in there with various musicians and bands, buying records, spinning more and more, promoting my band’s concerts. And I’ve pretty much been doing the same ever since. Mentally, it’s a 24/7 thing for me since it’s all about fun and passion. Sadly though, promoting my Strictly Niceness nights takes up most of my time, mostly because it’s my main source of income. But it’d be nice if I could spend less time in promotion and PR. Overall, time is not a real issue as I believe all this is part of a continuum similar to the need to sleep, eat, read, which I do a lot of too.Philippe (1969) would love to find the time to write more. He also thinks he should take up some kind of sport again. strictlyniceness.com
I work as a public relation consultant as well as a columnist for a fashion magazine, where I write about music and culture. I’m also a presenter and a DJ. To avoid getting bored, I need to be entertained. And having different activities keeps me entertained. The PR job is really stressful – you need tons of energy to sell stories that are not always easy to sell. But I travel a lot and listen to at least five hours of music per day, which inspires me. Being in front of an audience, a camera or on the radio fits my personality, it requires a lot of preparation but the result is worthy. And the DJ part is like a therapy, I need to read the crowd of course but there’s nothing better than getting rewarded to share the tunes you love. My job is my life – I never stop working, I only work less. And when you’re passionate about what you do it doesn’t feel like work anymore. To give you an example, I’ve never put an Out of Office. On the other hand, finding a partner able to adapt to this lifestyle is another story!Marie-France (1982) would love to dig into singing or acting but without any pressure or stress – just for fun.
I find it pretty hard to determine if I have one job involving several activities, or if those activities are actually all separate jobs. I work both as a visual artist as well as a freelance creative director and, occasionally, as a digital art consultant. I love to work on very different projects, in different places and at different times but one rule I have is never doing two things at the same time. I really believe our brain is not made for multi tasking. Working on many different projects is great — but doing everything at the same time is the best way to miss the essence of things. I also try to apply this linearity when it comes to separating work from private activities, and it’s an everyday struggle — especially when you live and work in the same place. It took me some time to feel confortable with the idea, but today I can totally take a day off even in the middle of the week if I feel like it. Thing is, I rarely go on vacation, but as I travel a lot for work it compensates a little. Or at least I like to keep this illusion alive.Romain (1984) would love to learn how to dance or sing. “Definitely something which doesn’t involve any computer.” And although he favours linearity, his multi-tasking is second-to-none when ordering a pizza while driving. romaintardy.com