When it comes to online shopping, we’re all familiar with the usual culprits, like UK’s Asos and Urban Outfitters. But what about going local? While it’s true that cyberspace knows no borders, we’ve searched the net for Belgian e-tailers to highlight our favorite shopping websites from around the country, added to that a round-up of our favorites abroad, with a focus on sites featuring Belgian brands.



The best online shops for fashion

Hedibel Youssef launched Fresh’s online shop in May 2011, a store for sneaker addicts that exists, not only in cyberspace, but also in the form of a real shop in the center of Brussels. With worldwide shipping, this 100 square metre warehouse space offers everything a fan of casual footwear could possibly pine for, ranging from Nike, New Balance or Adidas to Huf, Clarks and Timberland.




The best online shops for fashion

Jan-Jan Van EsscheHenrik Vibskov, Hui-Hui, Juun J, Linda Farrow, … RA’s online collection is just as eclectic (and eccentric) as the stuff on show in their shop in Antwerp. Founders Anna and Romain, both graduates of The Royal Academy of Fine Arts Antwerp, and who also design their own independent clothing lines, launched the website in 2010. RA’s rather original way of photographing their products is teamed with a very varied selection of brands, and all stored in a 800 square metre warehouse.


Le Dressing


The best online shops for fashion

After having worked for Chanel and Lanvin as well as stint as a personal shopper, Sandrine Bouillon returned from Paris to Brussels, and in May 2011 launched Le Dressing, a website for fashion that’s both different and original, and above all 100% Belgian. What’s striking is that the project functions without a storage space and therefore very little stock, which means clients can get stuff made, specially for them.


The Gentlemen’s corner


The best online shops for fashion

The Gentlemen’s corner, launched in December 2011, is one of those rare Belgian shopping sites that caters solely for men. The creative mind behind the concept is Joris Van Hoecke, who comes from a family of entrepreneurs in the textile industry. A special feature is ‘The Gazette’, an incorporated online lifestyle magazine published every Wednesday that features articles on fashion icons, fashion advice and more. Brands include Ralph Lauren, Kiel James Patrick or Komono, to name but a very few.




The best online shops for fashion

Founded in September 2010 by John Skelton and Dan Mitchell, LN-CC is more than just a clothes shop. Its founders ambitiously consider it “an evolving platform of curated ideas encompassing clothing, music and art”, in both a physical and digital environment. The list of featured brands is endless, and includes international and  Belgian designers from Givenchy and Dries van Noten to Haider Ackermann or Rick Owens.




The best online shops for fashion

‘Shop together’, is the slogan of Motilo, a website that highlights the social dimension of shopping, and that enables users to create looks and shop with their friends via video connection. Based in London, Sofia Barattieri and Maysoune Ghobash, who launched Motilo in April 2011, are tied together by a 20 year long friendship and stock fashion made by the Muzungu Sisters or Newbark.




The best online shops for fashion

“We try to buy the very best products available and, using engaging, insightful and progressive content, try to convey the passion that we have for that product”, said founding partner Ben Banks. Created in September 2001. Originally envisioned as an online destination that set to be more than just a shop, oki-ni sells innovative products and features playlists by guest DJs as part of an ongoing series, as well as fashion shoots by internationally renowned stylists and fashion editors. Brands include Maison Martin Margiela, Marc Jacobs,White MountaineeringThom Browne, and many more.


The outnet


The best online shops for fashion

The outnet, online since April 2009, is the baby of Stephanie Phair, who once graced the payroll of fashion magazine Vogue US. Part of the famous net-a-porter group, The outnet – that dubs itself ‘the most fashionable fashion outlet’ – stocks more than 200 designer labels and sells items from last seasons at  discounts of up to 70%. A great chance to get your hands on high-end brands and runway favorites like Alexander McQueen, Balmain or Chloé, but also niche brands like Clemens en August.