With Legacy, our sister editorial and graphic design agency, we’ve been tasked with working on call for projects Make.Brussels‘ communication plan. What this means, basically, is that it falls upon us to ensure that Brussels’ creative community – and, for the most part, that means The Word Magazine readership – gets its ass into gear and submits a project to the online platform. And, in order to avoid any confusion or grey zone, we thought it important to play the transparency card and go for full disclosure.
Towards the end of 2015, we launched Legacy, an editorial and graphic design agency that would put our years of experience and expertise (gained for the most part through our work with The Word Magazine) to work. Right from the start, we made a conscious decision to work primarily on campaigns that had a deeper sense of meaning than your average “buy one, get one free” type of marketing ploy. That meant we weren’t exactly going to be chasing the money but at least we’d have some sort of Legacy to leave to our children. Put simply, the initial intention was to work on campaigns that’d leave a mark on society.
Fast forward a few months and, well, we’re fortunate enough to be doing just that. Let me explain…
As most of us know, times have been difficult for Brussels lately. Indeed, alerts, lockdowns, pedestrian inaugurations and tunnel shutdowns have all but guaranteed our beloved capital getting raped in both the national and international press. What’s more, as a recent study commissioned by the Region’s Minister for Economy showed, the economic impact on the Region, and the downtown district more specifically, was severe. And that was before last week’s shocking terrorist attacks on the city’s airports and metro networks that seem to have come as the last nail in the coffin. Something needed to be done.
An ambitious and audacious call for projects entitled Make.Brussels
So it is with this particularly somber context in mind that Atrium.Brussels, the regional agency for commerce and a long-time advertiser of ours at The Word Magazine, has just launched an ambitious and audacious call for projects. Entitled Make.Brussels, the idea is simple: to call upon Brussels’ creative community and ask them to come up with meaningful projects for the downtown district’s 10 retail clusters – Dansaert, Neuve, Vismet, Saint Jacques, Sablon, Mont des Arts, Marolles, Congrès, Grand Place and Midi-Lemonier. The aim is clear, to bring people (and their wallets) back downtown by putting Brussels’ creatives – you know, architects, designers, entrepreneurs, event organisers, party promoters, app developers, foodies, artists, curators and the likes – at the centre of things. And that’s where we, but also you, come in.
The aim is clear, to bring people (and their wallets) back downtown
With Legacy, we’ve been tasked with working on the call for projects’ communication plan. What this means, basically, is that it falls upon us to ensure that Brussels’ creative community – and, for the most part, that means The Word Magazine readership – gets its ass into gear and submits a project to the online platform. An exhibition of 21 things to do and see in Brussels before you die, for instance. Or a three-day festival showcasing nothing but local fare – from the food served to the music lined up. Or a bicycle repair and rental shop. Or a smartphone application listing and geo-localising all the parking spaces in and around Brussels. Or a program of neighbourly guided tours that take visitors on food discovery trails. You get the idea. In the end, 10 projects will be selected winning 30,000 euros each. Yes you heard right. Thirty. Thousand. Euros.
In the end, 10 projects will be selected winning 30,000 euros each. Yes you heard right. Thirty. Thousand. Euros.
Why are we telling you all this? Full disclosure. Indeed, starting next week and for the next few months, we’ll be doing various different things – interviews, videos, radio shows, events – with the aim of getting you to contribute a project. You might sometimes think that we’re overdoing it a little, or that we’re pushing the boundaries between our Legacy work and our Word work to the limit, but that’s only because we really believe in the power of Make.Brussels to, actually, make our city great again. That and the fact that you, our loyal and trusted reader, really are who this entire call for projects’ success rests on.
Make.Brussels’ crowdsourcing platform launches on Monday 4th April.