Down on Rue Antoine Dansaert comes a new store that’s answering a lot of prayers with its eco-friendly and fashionable wares. Brought to us by Sonja Noël, the owner of the street’s stalwart Stijl, is Hallelujah. An eco-friendly take on luxury high fashion, this boutique is far cry from the hippy uniform of tie-dye, rainbow knits and ill-fitting ensembles that have characterised our preconceptions of green clothing. Selected for their beauty and style, all the collections boast sustainable and green methods of productions. Many focus on using natural materials like wild silk, organic cotton and even soya. Others focus on up- cycling (recycling to us lay-people) old clothes and materials to create pieces of progressive and fashion forward threads.
Standouts are Henrietta Ludgate, a Scottish designer whose minimalist, feminine and exquisitely made pieces are made locally to her studio and use British wool.Trying on some of the pieces you can really feel the quality and craftsmanship that’s gone into this collection and, as with all well made clothing, look pretty sharp too. Her collections look to sustain the cottish textile industry creating jobs and training in skills for the local community. Another womenswear label that definitely deserves kudos for its collection is Goodone. Designed by Nin Castle, these treats are one-off products of up-cycled knitwear and second hand picks. Check out the panelled silk and cashmere jumpers and to- die- for crochet leotard from the Autumn winter 2010 collection.
Christopher Raeburn is a better-known name in the green fashion world as his items already sell in the famous international boutiques Browns and Barney’s. His clever re-appropriation of military parachutes and overcoats creates functional and atelier-crafted menswear. Ada Zanditions ready-to-wear womenswear uses purely natural and organic fabrics using energy conscious production method to create sculpted pieces with a futuristic edge. What’s striking about these pieces is the quality and craft that has gone into every item, not their apparent eco-friendly nature and this is highlighted by the sheer diversity of looks on offer.
Hallelujh also caters accessories in the shape of shoes by Nina Dolcetti and one-off, numbered bags from Eric Beauduin. Reference Line, a range by Freitag, is made from old truck tarps consciously moulding the old to make sylish and functional bags from the smallest messenger to a substantial weekend holdhall.
What i like about Hallelujah is that the labels on offer aren’t defined by a narrow definition of what is green but intelligently converge the spectrum of environmental and socially aware clothing be it through the use of organic cotton or the creation of jobs in poor communities. Clever, sometimes quirky and always of impeccable quality, the collections at Hallelujah are what modern fashion should be working towards; sustainable, ethical and beautifully crafted pieces of clothing.
Place du Nouveau Marché aux Grains 6 Nieuwe Graanmarkt