If I ruled the world: Graphic design student Amina Saadi

In this new section, we give the country’s student body a platform from which to change the world. Or at least dream to. In instalment number one, KASK graphic design student and former intern of ours Amina Saadi talks supportive parents, spending her days on public transport and not really wanting to rule the world after all.


What did you always want to be when you grew up?

When I was child and adolescent I didn’t really dream to be this or that. I didn’t think about the future. Each day I changed my mind, I wasn’t able to see clearly what I wanted to be. The only thing I really dreamed of doing was maybe fashion: when I was around 12, I made a collection of three pieces with a friend.

What do you study, and where?

I study graphic design in Gent.

Why did you choose to study what you study?

I was too shy and afraid to confront the fashion industry. I don’t really know why I chose graphic design: it was a challenge.

What do your parents think of your choice?

My mother always supports all the choices I make, but it was a bit of a deception for her because I studied Latin and Greek, and then I chose something artistic. For my father it’s a big mistake because he studied an artistic field and didn’t succeed.

How do you think what you’re studying today can change tomorrow?

With the internet and the platforms available to show your work like TUMBLR or BEHANCE, graphic design has become really popular and competitive. But at school we learn to develop graphic design as a whole concept: based on the the content we come up with a concept under a marketing logic. We try to give a value to our proposition, something that people will remember (for example the Palais de Tokyo in Paris, which has an emotive and dynamic identity). In the publication field we are also pushed to think and generate content. Most of time we curate or own our publications. Graphic designers today go beyond the field’s medium and cross over to other fields of art.

What is your dream job?

I don’t really now, I don’t like to project myself in the future. But I’ve just done a workshop with OSP (OpenSource Publishing), working as the editorialist. It was a great experience because I’ve learned that I don’t want to work on my own. I really enjoy exchanging opinions with other people.

What do the next 10 years look like in an ideal world?

After graduating, I will maybe go to Werkplaats Typography (Arnhem) because I like to research new approaches to graphic design. I really like that they try to push the limits of graphic design. Otherwise I would like to work in a studio with other people, because I like the social aspect of studios even if I’m not so social at first sight.

What is missing on your CV today?

Experience, contacts and web skills!

What do you think is missing on college campuses and in classrooms today?

I study in Gent and it’s really different compared to the arts schools in Brussels, because as a student you don’t really take decisions regarding the daily life of the school. There are lot of activities and collaborations (KIOSK, Zwarte Zaal, Tram Zwart). The school runs like a culture space. There is a space for the master students; every two weeks students show their work in this space. KASK is like an open space but less of a formal school. What is missing is the voice of students.

What is missing in your local student life?

Maybe more parties, but then again I really enjoy spending a lot of my time working.

What do you spend most of your free time doing?

I spend my time in public transport (train, tram, bus) but I like it, it inspires me… I really like to observe people and listen to their stories. It’s like my everyday inspiration. Sometimes they have prints, sometimes they have false logos on their clothes. It’s the social aspect that I can’t find on my computer.

What question should we have asked you that we did not?

Everything has been said I think!

What will you do the day you rule the world?

I don’t want to rule the world… I don’t like to make decisions… Sorry.