Many objects come with the added bonus of announcing a certain coming-of-age. A maturity. A willigness to take a step up and, well, grow up. In the same way as you now start looking at blazer coats in a different light (“they’re ok when worn on top of a pair of jeans” you might even catch yourself saying) and could actually see yourself getting rid of that tub of hair gel. It’s not about being the loudest or flashiest anymore. Instead, you’d rather get noticed for those little choices you make, the defining ones. It’s all in the detail now isn’t it…
Aptly named New Gent, Swatch’s latest collection of tempting timepieces (pictured above) carries its name to perfection. It is ‘New’ through its updated colour codes, a subtle reminder of what Swatch does best – colour pairing. And it is classic because well, it is really only meant for a ‘Gent’. And by ‘Gent’ we mean the ‘attitude’, not the gender.
To celebrate the new collection, we have three watches to give-away to three lucky readers. All you need to do is email email@example.com telling us in one sentence what your earliest memory of Swatch is, and you just might be the winner. Competiton closes Friday 3rd December and please make sure to title your email ‘Swatch’s New Gent’.
Swatch’s New Gents collection, from 50,00 euros.
Available from Swatch’s online shop
[ipad-disclaimer]Apple is in no way the sponsor of, nor is it associated with, the contest and the winning prizes on offer[/ipad-disclaimer]