hub heroes

Portraits of a city’s success stories

We team up with, Brussels’ Business Support Agency, and shine a light on 50 of the Region’s start-up success stories driving the capital city’s economic landscape forward. From the eco-conscious manufacturer to the technology-enabled post-production imprint, our 50-strong selection of portraits and interviews plays testament to the Region’s dense and dynamic culture of entrepreneurship.



Bruno Verstraete

What would be your two-minute elevator pitch?

AVOLON is a fast-growing company in a very small yet tough market, manufacturing high-end LED lights for cinemas, broadcasters and events. We’re represented all over Europe, but are also growing in Asia and North America. We don’t invent, but rather adapt what doesn’t yet exist!

List three factors that make Brussels’ entrepreneurship landscape unique.

  • Its perfect geographical position.
  • A multitude of clients.
  • The easiness to find providers and subcontractors who understand what quality stands for.

What are the three biggest challenges you faced when starting up your business?

  • Convincing people that we have real solutions.
  • Convincing providers.
  • Finding the necessary funds to launch the business and stay afloat for three years.

We don’t invent, but rather adapt what doesn’t yet exist!

How did you benefit from’ expertise in the conception of your business? provided us with loads of great advice and information, of all kinds.

List pieces of advice you would give to the budding entrepreneur.

  • Be the first to innovate.
  • Be the best in what you do.
Rue de l’Angleterre 35 Engelandstraat (1060)

Do you want to bring a new dimension to the world like Bruno?