The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Joël Vermot

Joël Vermot, 1972

Founder of Harrisson

Describe yourself, your background and what you do today.

I’m a graphic designer and visual communication teacher at erg in Brussels. Besides this, I’m also involved in cultural projects, mostly involving visuals in relation to electronic, alternative, independent and experimental music.

How has Brussels shaped you as an individual as well as your professional activities?

Answering this very interesting question would certainly fill up a book. 25 years of visual and musical activism has obviously led to a decent experience.

I was born a cyclist.

List three things you like the most about Brussels.

  • The total inadequacy between car traffic, public transports and biking facilities.
  • The anti-bike culture in Brussels and bikes being considered as an “obstacle” for most drivers.
  • Critical Mass.

What converted you to bicycle use?

I was born a cyclist. There are hundreds of obvious deciding factors such as health, pleasure, agility and versatility. It’s hard to understand why non-bikers still doubt the fact that biking is the most efficient way to commute.

List three favourite bike routes in Brussels.

  • Car Free Sunday is such a radical moment in Brussels’ life that it could be considered as the best bike route ever.
  • The VUB campus is worth a ride.
  • All the Cité-jardins routes are nice, no matter where you start from.