The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Kwinten Lambrecht

Kwinten Lambrecht, 1989

Founder at Kwin

Describe yourself, your background and what you do today.

I studied communication sciences and European political communication for a long time – I was one of the rare Belgians working in the so-called Eurobubble. Since 2015, I’ve been running my own hybrid communication agency focussing on strategy and content creation for both public and private sectors. Besides that, I have an interest in all kinds of food – except for peppers –, “Belgian solutions” photography and the local cultural and film scenes.

How has Brussels shaped you as an individual as well as your professional activities?

I personally feel like Brussels is my endless playground. It’s impossible to describe the capital city aptly, and that’s what makes it so beautiful. Even today, I still discover new places, from little parks and viewpoints to restaurants and galleries. It’s also a challenging city, a place you want to fight for. I’ve been doing so in my blog for a while now.

On a professional level, working with EU institutions gave me a taste of the world and the opportunity to work with people from different backgrounds and cultures. Today, as a freelancer, I realise that Brussels is such a big pool of creatives who I can potentially work with. Plus, clients are always close by when you hop on your bike. So, I make a point of doing all my work trips sustainably. I like to think I’m also raising awareness around sustainable mobility by arriving at their office with my folding bike.

I personally feel like Brussels is my endless playground.

List three things you like the most about Brussels.

  • Definitely its diversity in terms of neighbourhoods, cultures, food and drinks: come back to a neighbourhood you haven’t frequented in a little while, and you’re sure to find new galleries and bars that have popped up since.
  • Its people: you can end up talking to anyone in a bar, in the streets or sitting behind you in a restaurant. I like their openness and the stories they tell. It’s great to meet old, grumpy people who think life was better in the 60s but still love Brussels, Romanian ping-pong amateurs who call themselves Sylvester or Spanish bar owners who flee the city during winter because it’s “way too cold”.
  • Belgian solutions: just take a minute to look around and check out our architecture, pavement constructions, light fixtures or even the number of different doorbells for one building. It can make you cry, but also smile.

List three deciding factors that converted you to bicycle use.

  • People: it’s a social, collective and healthy effort to improve the city.
  • Profit: it helps me save an enormous amount of time, and you always know how long it’ll take to go from point A to B.
  • Planet: cycling is good for your immediate surroundings and creating cycling paths helps transformd grey areas as well.

List three favourite bike routes in Brussels.

  • Along the canal from Anderlecht to downtown Brussels, because there’s something magical about the water: when the sun shines, the little sparkles on the water make me smile instantly. Plus, you also get to see fantastic places and projects like the Abattoir, COOP, Recy-K and Bel Mundo.
  • Cycling in Jette is fantastic as well. The area is so green that you can cycle from Bois du Laerbeekbos to Roi Baudoin Park in one go.
  • It’s not really a route as such, but I love cycling in Watermael-Boitsfort / Watermael-Bosvoorde and Auderghem as well. In Auderghem for instance, make sure to spot their garden city and former AXA building. Two majestic pieces of architecture.