hub heroes

Portraits of a city’s success stories

We team up with, Brussels’ Business Support Agency, and shine a light on 50 of the Region’s start-up success stories driving the capital city’s economic landscape forward. From the eco-conscious manufacturer to the technology-enabled post-production imprint, our 50-strong selection of portraits and interviews plays testament to the Region’s dense and dynamic culture of entrepreneurship.

Lili Bulk

Lili Bulk

Florence Posschelle & Aurélie Manzi

What would be your two-minute elevator pitch?

Lili Bulk helps people eat and cook in bio and zero-waste ways, thanks to our original and tasty recyclable jars!

List three factors that make Brussels’ entrepreneurship landscape unique.

  • Easy-going
  • Small-scale
  • Helpful

Stay in line with your values.

What are the three biggest challenges you faced when starting up your business?

  • Getting the necessary permits.
  • Setting up a complete business associate agreement.
  • Writing up the financial plan.

How did you benefit from’ expertise in the conception of your business?

While participating in their six-month programme, we were able to come up with a veritable prototype of our concept.

List three pieces of advice you would give to the budding entrepreneur.

  • Stay in line with your values.
  • Don’t be afraid to share your idea.
  • There’s no shame in asking for advice.
37 Rue Dieudonné Lefèvrestraat (1020)

Do you want to make a difference like Florence and Aurélie?