hub heroes

Portraits of a city’s success stories

We team up with, Brussels’ Business Support Agency, and shine a light on 50 of the Region’s start-up success stories driving the capital city’s economic landscape forward. From the eco-conscious manufacturer to the technology-enabled post-production imprint, our 50-strong selection of portraits and interviews plays testament to the Region’s dense and dynamic culture of entrepreneurship.



Leen Segers

What would be your two-minute elevator pitch?

As the founder of LucidWeb, I’m on an ambitious mission to democratise virtual and augmented reality experiences, by supporting brands in making unique VR and AR storytelling easily accessible via desktop, mobile and cross reality (XR) headsets to the largest audience possible. Our clients include ARTE, VRT, the European Commission’s XR4ALL projects and many XR agencies across Europe.

List three factors that make Brussels’ entrepreneurship landscape unique.

  • A unique access to international and intelligent talents.
  • Its proximity to Europe’s most important XR hubs: Amsterdam, London, Berlin and Paris.
  • Brussels XR meetups: since 2016, such meetups have been increasing in number and popularity in Brussels. These gatherings are a balanced mix of the most important XR stakeholders, like content creators, agencies, publishers and start-up entrepreneurs.

What are the three biggest challenges you faced when starting up your business?

  • Access to relevant technical talent.
  • Access to capital: local angel investors are less likely to invest in an emerging technology like VR or AR because of the lack of expertise and network.
  • Access to clients: 90% of LucidWeb’s clients are not based in Belgium.

Start-ups have the unique opportunity of building a soulful and conscious business from day one.

How did you benefit from’ expertise in the conception of your business? supported LucidWeb by giving us access to talent, export activities, booths at important XR conferences and capital.

List three pieces of advice you would give to the budding entrepreneur.

  • Entrepreneurs are faced with many different challenges, and all at the same time. In the short term, focus on solving the most important problem first.
  • Perseverance and resilience are key.
  • Start-ups have the unique opportunity of building a soulful and conscious business from day one.
Avenue du Port 8 Havenlaan (1080)

Do you want to bring a new dimension to the world like Leen?