The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Ludi Loiseau

Ludi Loiseau, 1983

Graphic designer and co-founder of Médor

Describe yourself, your background and what you do today.

I’m a graphic designer and teacher with a specific focus on music and type design. I teach and learn at erg as well as OSP, an applied research workshop in graphic design where digital practices are mixed with free software tools. Besides that, I’m also one of the 19 founders of Médor, a Belgian cooperative magazine.

How has Brussels shaped you as an individual as well as your professional activities?

I relearned everything here.

List three things you like the most about Brussels.

  • Its size – not too big, not too small –, its hills and the diversity of its neighbourhoods.
  • I’m a member of the GRACQ, an association of daily cyclists in Brussels and Wallonia and I’m still merrily impressed by the initiatives they are pulling off.
  • Whenever I have the opportunity, I take part in Critical Mass. I think these are important moments because they’re empowering and effectively piss off car drivers.

I’ve been biking since I was a teenager in Switzerland, so I ride my bike in Brussels even when it snows.

List three deciding factors that converted you to bicycle use.

  • Cycling allows a maximum of autonomy, particularly in the city. Very often, it’s the fastest means of transport in Brussels during the day. I’ve been biking since I was a teenager in Switzerland, so I ride my bike in Brussels even when it snows.
  • I can see and feel my surroundings in more details: the gaze of the guard in front of an embassy, the driver video calling on his mobile phone at a red light, or even the smell of the metal melting on the hoist of the frame rails.
  • Last but not least, this is the best way to stay in good shape and keep a pretty butt.

List three favourite bike routes in Brussels.

  • The path I take to go to the office every day is a good circuit from Bailli/Baljuw to WTC 1, near North station. I cycle through Ixelles/Elsene, then join the inner ring and bounce on cobblestones along Brussels Park to reach rue Royale/Koningstraat again and turn behind Botanique. Then go down and cross the curves and neon lights of the Northern District, pass under the rail bridge and find myself in front of the Brussels-North Station. I like this path because I know it well, so it goes with the pleasure of anticipating and being back on the pedals at the right time. I get a sneak peek into the lives of not only politicians but also sex workers, migrants and the precarious lease “artists” on WTC’s 25th floor.
  • A more exotic route met by chance: from Diegem, along the back of NATO in the direction of Woluwe-Saint-Etienne/Sint-Stevens-Woluwe and back to Brussels Cemetery. At some point you find yourself in the middle of fields; an unexpected country hole.
  • The track along the canal also has a very good atmosphere, with some industrial parts and sections under development. It’ll stay true to itself though as long as we can spend a good night out at Barlok.