hub heroes

Portraits of a city’s success stories

We team up with, Brussels’ Business Support Agency, and shine a light on 50 of the Region’s start-up success stories driving the capital city’s economic landscape forward. From the eco-conscious manufacturer to the technology-enabled post-production imprint, our 50-strong selection of portraits and interviews plays testament to the Region’s dense and dynamic culture of entrepreneurship.

Mo Mo

Mo Mo

Lhamo Svaluto

What would be your two-minute elevator pitch?

Mo Mo offers everyone the possibility to discover momos, Tibetan dumplings – hence the name of my restaurant. Most of our dishes are made from organic and sustainable products. Of Tibetan origin myself, I decided to open Mo Mo in 2013 after working as a federal civil servant and NGO worker.

It’s important know your aspirations and identify your fears, because we all have the desire to make something of ourselves, whether it be professionally or personally. Some will be successful, while others won’t, and this key to success is often found in our relationship with our fears: the more we manage to tame and detach ourselves from them, the easier it will be to carry out our projects. Recognising our fears and its causes allows us to relativise them, and to dare further, because in fact it’s this courage to dare which will serve as the key to starting many commercial projects, especially if you have no experience nor training in the respective field. This adventure might be a great success or failure, but in any case, at least you’ll have the satisfaction of being able to say that you tried – and for that alone, I say go for it.

List the factors that make Brussels’ entrepreneurship landscape unique.

  • The cosmopolitan diversity of Brussels gives it a tremendous dynamism of openness and innovation. Its population are very curious and keen to discover new things.
  • Brussels offers unique tools and structures for project leaders and entrepreneurs, both in terms of support and public funding. Going to these structures are worth the trouble, as it provides us with the chance to face obstacles and move towards concretising and realising our projects.

What are the three biggest challenges you faced when starting up your business?

  • Finding the right financing.
  • Finding a suitable place with a complimentary horeca permit.
  • The unknown, as I was setting up a business in a sector that was completely new to me, with no training nor experience.

The cosmopolitan diversity of Brussels gives it a tremendous dynamism of openness and innovation.

How did you benefit from’ expertise in the conception of your business? has accompanied me since the beginning of my adventure, and in many different ways, from its wealth in information via its 1819 hotline to their assistance in finding the right venue in the right neighbourhood and their expertise on urban planning and public aid.

List three pieces of advice you would give to the budding entrepreneur.

  • Learn to hear and listen to advice from different actors in order to readjust your project if necessary.
  • Progress steadily, and maintain a quality of live so that the project evolves in stability.
  • Learnt to trust your associates and employees, because the quality of these relationships will often be the make or break factor for success. Investing in human resources is the best thing you can do.
Avenue des Villas 7 Villalaan (1060)
27 Rue Defacqzstraat (1050)

Do you want to explore new horizons like Lhamo?