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Portraits of a city’s success stories

We team up with, Brussels’ Business Support Agency, and shine a light on 50 of the Region’s start-up success stories driving the capital city’s economic landscape forward. From the eco-conscious manufacturer to the technology-enabled post-production imprint, our 50-strong selection of portraits and interviews plays testament to the Region’s dense and dynamic culture of entrepreneurship.



Geraldine Porter

What would be your two-minute elevator pitch?

Here at Rawette we make delicious, friendly and fun fermented veggie condiments. The project started with a passion for delicious food and a strong desire to make it more sustainable. Rawette is environment-friendly as we use natural produce, most of which is grown around Brussels, and nothing goes to waste. Our products are human-friendly too, and help you add more veggies to your diet: fresh but with a long shelf life, easy to incorporate into your favourite dishes. Fermenting helps to preserve all the nutritious bits, and even enhances some vitamins and develops lots of really healthy probiotics; all resulting in a happy gut and brain. A Rawette a day keeps the doctor away!

List three factors that make Brussels’ entrepreneurship landscape unique.

  • You can get all the help you need from the multitude of coaching programs that Brussels has to offer.
  • There is a positive dynamic to be found between its young entrepreneurs, which creates great opportunities.
  • Brussels is keen on sustainability and circularity, which enables smaller projects to thrive.

What are the three biggest challenges you faced when starting up your business?

  • Loneliness, even when surrounded by a supportive entourage.
  •  Like a roller-coaster ride, there are ups and downs – perhaps the second outweighing the first.
  • Learning to multitask a bunch of unfamiliar tasks.

Brussels is keen on sustainability and circularity, which enables smaller projects to thrive.

How did you benefit from’ expertise in the conception of your business?

They were very helpful in keeping my dream grounded: they’re not afraid to confront you and your project, but always in a safe environment. And sometimes you’ll even get a prize, like Rawette did last June. It’s a great recognition of all the work you’ve invested in your project.

List three pieces of advice you would give to the budding entrepreneur.

  • Don’t exhaust yourself before launching your project.
  • If you listen to your clients carefully, you will succeed.
  • There’s no point in keeping your idea to yourself; it’s putting it out there that makes it grow.
Rue d’Alost 7 Aalststraat (1000)

Do you want to make a difference like Geraldine?