The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Romain Leloux

Romain Leloux, 1988

Cofounder at Emoticom

Describe yourself, your background and what you do today.

I’m a digital film marketer. I created Emoticom, a social media agency specialising in culture and cinema together with one of my best buddies. We’re based right in the heart of Brussels.

It took me some time to figure out what I really wanted to do, so I have a pretty eclectic background. I’ve worked in the aerospace, submarine and data sectors before jumping into the film industry. I’m truly passionate about it – I probably should have started there in the first place, though I don’t regret my journey. One more thing: I have a very cute dog that wishes she could bike to work with me.

How has Brussels shaped you as an individual as well as your professional activities?

I moved around quite a bit, however my friends always told me that this is the city I’ll always come back to. I have up until now, so I guess I’m a true Brusseleir. It’s so easy to meet the right people thanks to the variety of great events happening all year round. On a more silly note, I think Brussels also shapes people’s creativity with its overall craziness, the Belgian sense of humour and the many new people moving in and out with their new ideas.

List three things you like the most about Brussels.

  • Its quirkiness
  • Its people
  • Its weird and crazy architecture

I have a very cute dog that wishes she could bike to work with me.

List three deciding factors that converted you to bicycle use.

  • Freedom: I just love to take my bike and be able to go wherever I like in Brussels, whenever I feel like it.
  • Speed: most of the time, cycling is faster than using public transport or driving.
  • Free gym: I don’t need a gym membership; I train on my wheels.

List three favourite bike routes in Brussels.

  • Avenue Van Volxemlaan from Forest / Vorst to Brussels-South station. It’s my daily commute and I love observing what’s happening there. Whether it be landscape changes, a new exhibition at WIELS or just the light changing over the industrial scenery, it’s interesting to notice the little things that are making Brussels evolve.
  • Although it doesn’t exist yet, I’m really excited about the bike lane that will be created along the tracks between Uccle-Stalle and Brussels-South. This project provides hope for the future of biking in Brussels.
  • Promenade du chemin de fer / Spoorwegwandeling from Auderghem to Woluwe. It’s nice to be able to bike in a green environment whilst still being in the city. I look forward to visiting my friends in Woluwe just so I can ride along this track.