The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Sarah Basha

Sarah Basha

Photographer, artist and creative strategist (1980)

Describe yourself, your background and what you do today.

I’m an Aries Sun and Virgo Moon, mother, feminist, ENFP – extraversion, intuition, feeling, perception – and I’ve been called a dreamer and idealist, which I take as a compliment. I follow Jung like I follow the moon. I’m an artist, creative strategist, and novice astrologer. For me, family and life come first. I worked in leadership and personal development before becoming a freelance creative and content strategist, helping digital agencies and brands find and share their stories. My art projects are always at the intersection of arts and social good, exploring notions of memory and identity. In 2018, I carried out an eight-month artist residency on motherhood, where I created the What Remains project, a Polaroid series and art book raising awareness on dementia.

How has Brussels shaped you as an individual as well as your professional activities?

Brussels is a casual, easy-going city with a touch of Belgian humour, or what we call Belgian solutions. I think I’m a lot like this city in this sense: easy-going and adjustable. The social and cultural diversity of this city has certainly enriched my personal and professional life, allowing me to navigate seemingly from one thing to another, and to own and embrace my own multicultural background. Also, living in a city where you witness so much bureaucracy and its privileges has certainly reinforced the rebellious activist in me.

I think I’m a lot like this city: easy-going and adjustable.

List three things you like the most about Brussels.

What I love most about Brussels is its human, almost quaint size, allowing you to experience and engage with it easily while being enriched by its sociocultural diversity. It’s that feeling of being home, while there’s always something to discover.

List three deciding factors that converted you to bicycle use.

  • The pure joy of riding, even when it rains – an incomparable feeling of freedom.
  • The fact that it allows me to go places and discover parts of the city I wouldn’t have otherwise.
  • Public transport being unpleasant and expensive. Plus, when I did use it, it was always late. For someone who runs late quite often, I’m always on time when I’m on my bike.

List three favourite bike routes in Brussels.

  • The Tervuren-Souverain bicycle lane, because it’s completely separate from traffic, amidst the trees, and leads to the village-in-the-city Boitsfort/Bosvoorde.
  • Brussels-Kraainem bike path, because it’s the one I take to bring my son to and from school, which means riding and singing together with him.
  • All the sneaky rides that get me from one side of the city to the other, while avoiding big lanes and heavy traffic.
sarahbasha.com