The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Vincent De Boeck

Vincent De Boeck, 1986

Founder at Pince

Describe yourself, your background and what you do today.

I’m a graphic and motion designer with a real passion for music. I’ve always lived on the outskirts of Brussels. After my graphic design studies in Ghent, I pursued a career as a producer-cum-DJ under the name Sound of Stereo. We travelled the globe for a handful of years, playing in clubs and festivals. In 2011, I moved to the city centre where I still live today. I work as a part-time designer for a big advertisement agency in Ixelles and dedicate the rest of my time to my own projects, including Pince, a brand that I started about three years ago. Pince offers a collection of limited lapel pins designed in Brussels and inspired by vintage design and original craftsmanship. I reinvent this classic object with new designs, humour, art and music, doing collaborations with Belgian artists and concepts such as Fuse or Crevette Records. In fact, my first limited collection consisted of pins inspired by common language and popular culture in Brussels. Besides that, I got back to making music again under a new project called Madou, referring to the neighbourhood in Brussels. It’s a bit different from what I used to do, with a more poppy sound.

How has Brussels shaped you as an individual as well as your professional activities?

Brussels is continuously in movement. I feel like living in the city centre gives me a constant drive to do stuff. You meet a lot of new, likeminded people when you hang around the city. Talking and collaborating with these new encounters keep my own projects growing until I lose interest, or better, until I start new ones.

What do you like the most about Brussels?

Although I’m organised in my work and like to have things well under control, I really enjoy the chaos in Brussels. This isn’t exactly bike-related though – randomness and chaos are the worst for biking.

I really enjoy the chaos in Brussels.

What converted you to bicycle use.

You always get stuck in traffic if you’re driving, simply because there’s too many cars in Brussels. Riding a bike is simply much quicker. To be honest, I don’t even own a car nor a bike anymore. I got rid of them when I noticed that they were more expensive then actually using it. Instead, I found myself using all kinds of different shared means of transports: public transport when I’m too lazy, shared bikes when the weather is nice or when I just feel like cycling and shared cars when I need to move stuff or get out of the city. I also try to walk a as much as I can. 

List three favourite bike routes in Brussels.

  • Through Bois de la Cambre / Ter Kamerenbos
  • The Sonian Forest
  • Along the canal from Schaerbeek all the way to Anderlecht
pincepins.com