The Brussels Bike Hundred

100 portraits, stories and bicycles

We’re teaming up with Bike for Brussels to put together a 100-strong selection of local heroes shaping the city each in their own way. From designers and DJs to performers and publishers, these are the creatives riding Brussels forward.

Yoann Benaniba

Yoann Benaniba

Co-founder at Reservoir

Describe yourself, your background and what you do today.

I was born in France and moved to Brussels with my mom when I was six. She used to be a dance teacher, so I grew up in an artistic environment, which probably lead me to go to art school and study interior design. Then I moved to Barcelona for three years, worked in nightlife and started my first company. When I came back to Brussels, I started a booking agency with friends, but later quit for H&M where I was in charge of visual merchandising. Afterwards, I worked as a chef for two years until I opened my first shop with my friend Nico Volckrick: that’s when Reservoir was born. Today, together with my new partner Boris, we expanded our brand and Reservoir-Store now counts four shops: Man., Woman., 313. and The Lab., as well as our brand new webstore.

How has Brussels shaped you as an individual as well as your professional activities?

I see Brussels as a playground and, after a few travels, I noticed that Brussels was missing a lot of concepts that you could find in any other capital cities. My motto is: “Take action, create, innovate”.

List three things you like the most about Brussels.

  • I find it easy to ride my bike in Brussels.
  • There are many beautiful destinations in its various neighbourhoods.
  • I love the joyful and festive spirit of Brussels.

I see Brussels as a playground

List three deciding factors that converted you to bicycle use.

  • I don’t have a driving license.
  • Brussels is pretty small.
  • There’s too much traffic and a lot of new bike lanes all over the city.

List three favourite bike routes in Brussels.

  • Bois de la Cambre/Ter Kamerenbos: the perfect route when you need some fresh air and a quick escape from the city.
  • Alongside the canal: an endless ride, no effort needed.
  • Car free Sunday: once a year, you can engage in the tunnels and Brussels’ main streets without worrying about cars.

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