hub heroes

Portraits of a city’s success stories

We team up with, Brussels’ Business Support Agency, and shine a light on 50 of the Region’s start-up success stories driving the capital city’s economic landscape forward. From the eco-conscious manufacturer to the technology-enabled post-production imprint, our 50-strong selection of portraits and interviews plays testament to the Region’s dense and dynamic culture of entrepreneurship.



Nicolas Musty

What would be your two-minute elevator pitch?

At Bidules, we bring glasses from the past back to the past, whether they’re from yesterday or decades ago. In fact, age doesn’t matter. We track down frame designers and manufacturers, and old stocks of parts, forgotten makes and models. We obsessively search through cellars and attics and enter closed-down factories to find quality glasses. That action – the digging; the unearthing – has stuck with me since my early 20s and rapidly became a necessary and primordial preoccupation of mine, as are the stories and legends that go with it hand in hand. Based in Brussels, we check, repair, adapt, transform and refresh the pairs we find in order to bring them back to life and offer them at a fair price.

List three factors that make Brussels’ entrepreneurship landscape unique.

  • Brussels is probably one of the most effervescent villages in the world.
  • Music has become a very strong bond between its brands and communities.
  • It’s a great place for trying out paradoxical concepts and ideas.

Brussels is probably one of the most effervescent villages in the world.

What are the three biggest challenges you faced when starting up your business?

  • To accept that Bidules could become more than just a hobby.
  • Finding the right balance between what’s urgent, what’s vital and what could be a good laugh.
  • Staying focussed.

How did you benefit from’ expertise in the conception of your business?

They brought a fresh perspective to dealing with my infightings, forcing me to step out of my comfort zone. It was an intense experience, to say the least.

List three pieces of advice you would give to the budding entrepreneur.

  • Surround yourself with people who ask questions – a lot of questions.
  • You can’t be all things to all people, it’s OK.
  • Fasten your seatbelt. 
44 Rue Ravensteinstraat (1000)

Do you want to take your idea to the next level like Nicolas?